Research into some campaigns

Research into clever media campaign. 

1.     NCT 127 comeback timer- The band for one of their comeback albums they set up a website that showed a 48 hour timer, this was counting down to the time when the song would be released. This came alongside the photoshoot that they released. This whole campaign created a buzz around the comeback as it was new and interesting, it also drew attention as it was one of the first groups to do this idea. It made people pay attention to the group and boosted their social media engagement. 

2.     Spotify wrap ups- This is where the music streaming platform, creates a list of their users most listened to tracks from the year. These lists usually get shared lots around social media which then draws attention to them and gives them free advertisement.
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. -Trip advisor restaurant - https://www.vice.com/en_uk/article/434gqw/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor This is where Oobah Butler created a fake resteraunt in his background, this became the top rated restaurant on TripAdvisor. This whole idea worked due to the social media buzz around the restaurant, as well as the fact that it was so secretive which made people intrigued by the whole idea of the place. 

 What I took from looking into each of these social media campaigns was that each worked so well because they created buzz around the thing that they were promoting. The comeback timer and the trip advisor restaurants created a sort of mystery with their products, which grew the interest with from the audiences. 



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