Social media task, initial ideas etc.
Task for 1st bit. We need to think about a small social media campaign that gets people to go outside more. Create a challenge, get people out and about, have something intense, saving time. What social medias I am going to use and how I need to change the content accordingly. Shareability, make it so people can say that they have done it etc.
1. Make it appealing
2. Emotions
3. Demographics
4. Platforms
5. Content
. Shareability/accountability
Another idea is to do something to do with images from the olden days where kids played in the streets.
Hashtag unplugged. This could be a campaign to get people off of their phones and into nature.
Another idea is to create a series of filters that say different things that elude to the everyday stresses of life, i.e having constant meetings, not having time alone, always being on your phone.
. Shareability/accountability
One of my initial ideas is to have QR codes in loads of different places, then people go to this place scan the code on snapchat, and it will unlock a special filter that relates to the place. For instance, a mountain, the filter would have a mountain climbing cane, etc.
Another idea is to do something to do with images from the olden days where kids played in the streets.
Hashtag unplugged. This could be a campaign to get people off of their phones and into nature.
Another idea is to create a series of filters that say different things that elude to the everyday stresses of life, i.e having constant meetings, not having time alone, always being on your phone.
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