The 4 P's of marketing

Product

Physical thing or service you are providing. Has to be good quality and reasoning behind it. Research your product, so that you can understand the good, bad, why people buy it etc. 

Price

If something is good for money, people are likely to buy it. If it is cheap people will buy it. If it is really expensive then it has more of a lavish style, it is marketed as luxury. 

Promotion

How you put it out there, traditionally tv, radio, ads, more one-way advertising. These are difficult to find data from; it is less tactile and effective for seeing effects. 

Place

Where you sell it. In a store, yours or someone else’s, your own website, Etsy, amazon, etc. The place you are selling your product, big stores, online stores, own site, etc. Literal or metaphorically. The setting or the store.

Process

Planning your campaign, have you got the resources, the correct tools. If you can scale it up or down. Constantly checking in on justification for each section of the journey. Know what worked and what didn’t, which picture was best, measure each section of the process. Justifying the budget and roi, need to make them more than the cost of the campaign. 

Platform

Social platforms. Where it is being put. Get data on each, to see how each one gets different interactment, such as Facebook doesn’t use hashtags, but Instagram and twitter does. Think about the engagement based on platform. What message are you trying to convey, what is your goal, what are you trying to obtain. 

People

Personalisation of the campaign. How you target people, who it benefits the most. Your workers to be on brand, so the people that work for you they care about you and your product. Building relationships, with customers, want them to be emotionally invested and connected to the person. Influence an idea and evoking an emotional response to your brand. Influencers, celebrity endorsements, these help to get more consumers. 

Performance

KPI (Key performance indicators) what are the key points on why that worked well? Was it what you asked? The platform you used? Etc? Customer service and how people reacted to it, if they liked it or not, what went well, what was negative. 

Content marketing

Content is the text, images, anything that goes on. Everything has to be perfect, short, snappy. Make it very specific, don’t be too broad. Solve a common problem, this will get people to see your potential, and that they will need it. Creates an emotional connection to the problem and your brand. 

Search engine optimisation

Have to be clever with what you put into your website. Meta data. Put key words in, this will help you to go the top for google key words. The more often your website has been clicked on, the more your website will be pushed. Put general but more specified key words, for instance don’t put a brand name, instead put the location and job, etc. Need digital copywriter not just normal one, as they are trained in SEO’s. 

Search engine marketing

People that pay for ads or boosts for their website. Pay by click. 

Social media marketing

Using social media to get more interaction on your website. Doesn’t cost to post on social media, however, can get a good amount of conversation with them. 

Pay per click advertising

They pay a fee for every time someone clicks. 

Affiliate marketing

People are an ambassador of the brand. You get more discounts from this code. 

Email marketing

Emailing about discounts etc. Sharing content, exciting things happening, as well as discounts.

Instant messaging marketing

Less forced on you, more casual. Private messaging you. Another way to engage with the brand.