Initial ideas for final product ???

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Inspiration for scenery

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Originally for the scenery of the piece I wanted it to be similar to the river in York, this is because it had the exact type of view that I wanted, it has a path to run on, grass, trees and a river. However, since I am currently in Newcastle, it is very difficult to find reference images to base my drawings off of. I was on a jog around the area that I live in, and found a forest I didn't realise was there 😂 and realised that it was also the perfect scenery, so I took lots of photos of it for my reference images. I then made them images into contact sheets.
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Final idea and mock-up

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My final idea is to create a social media campaign which will get people to go hiking, so there would be one day where people would compete to see who would get the most steps in a day. The top three people would get various prizes. This would get people out because it would get them to do more steps and be more active in turn. I made a mock-up poster of what it would potentially look like. I used a stock image for the base image in the poster, however I would change this to be a photo I took. I called it 'Step into the future' because I liked the pun and thought that it showed the initiative quite well. If I were to actually create this I would also add more text onto the poster to explain the challenge, I would also create some filters for social media.
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Notes 30/01/2020

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