Initial ideas for final product ???

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Drawing the character

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I began by coming up with some initial sketches of what the character would look like. I wanted him to be wearing baggy clothes and it shows that he is insecure within himself, also I felt that it would create really cool texture within the character. Based off of these initial sketches I came up with more that would be used for the final video. Since I had already drawn out story boards I knew the kind of things that I would need him to be doing, for instance I needed him to be running for one part, or for him to be just a white outline for bits of the video. I decided that with the art style I wanted to have the animations be frame by frame drawn out, this is difficult because it's lots of drawing but it creates a really cool sketchy effect. Here are some of the drawings I did for the video. 
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Final idea and mock-up

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My final idea is to create a social media campaign which will get people to go hiking, so there would be one day where people would compete to see who would get the most steps in a day. The top three people would get various prizes. This would get people out because it would get them to do more steps and be more active in turn. I made a mock-up poster of what it would potentially look like. I used a stock image for the base image in the poster, however I would change this to be a photo I took. I called it 'Step into the future' because I liked the pun and thought that it showed the initiative quite well. If I were to actually create this I would also add more text onto the poster to explain the challenge, I would also create some filters for social media.
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Drawing the butterfly

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I decided that to add motion to the original scenery, I am going to have some butterflies flying around the trees. Then when the scenery turns dark they will go red, and disappear. I started by looking into butterflies, I chose for the butterfly that I am using is going to be a blue morpho, this is because they are very distinctive and look surreal which is the effect I want to have in the sunny scenery. I began by drawing a general shape of a blue morpho, I did this using the symmetry tool. I then coloured it by looking at a reference image. I then wanted to create a dark version that I would switch for the dark version, when the person runs past. I did this by duplicating the butterfly, then changing the hue and saturation to make it red.
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