Social media task, initial ideas etc.
Task for 1 st bit. We need to think about a small social media campaign that gets people to go outside more. Create a challenge, get people out and about, have something intense, saving time. What social medias I am going to use and how I need to change the content accordingly. Shareability, make it so people can say that they have done it etc. 1. Make it appealing 2. Emotions 3. Demographics 4. Platforms 5. Content . Shareability/accountability Make visuals, can use stock images. Think about how it's going to be shared, justify everything. One of my initial ideas is to have QR codes in loads of different places, then people go to this place scan the code on snapchat, and it will unlock a special filter that relates to the place. For instance, a...
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