I began by coming up with some initial sketches of what the character would look like. I wanted him to be wearing baggy clothes and it shows that he is insecure within himself, also I felt that it would create really cool texture within the character.
Based off of these initial sketches I came up with more that would be used for the final video. Since I had already drawn out story boards I knew the kind of things that I would need him to be doing, for instance I needed him to be running for one part, or for him to be just a white outline for bits of the video. I decided that with the art style I wanted to have the animations be frame by frame drawn out, this is difficult because it's lots of drawing but it creates a really cool sketchy effect.
Here are some of the drawings I did for the video.
What is social media marketing? You have to set a goal for your marketing campaign. One thing is brand awareness, this makes people know the thing that you have created. Engagement allows you to get feedback and a customer base. Sales, in the long run you want to create a bigger customer base. Different platforms. Tailor it for the different platforms, Facebook is unprofessional and friends, personal. LinkedIn is professional, impersonal, job. Twitter is for brand and celebrity engagement, games, challenges, simple, public interactment. Snapchat is temporary, filters are interactment. Instagram is about engagement, tutorials, etc. YouTube is for creating a fanbase, monetary gain, is an in-between social media, has to be used in conjunction with other ones. Context images> text interactive/links videos are shareable. Link to specific site and specific area, make sure it’s not too wide of a range. Create it to be specified so people know exactly what you want f...
So I changed the story line so that it would make sense with my new story boards. The idea is that he is within his own mind and begins in a happy forest, and sees a pretty flower, goes to touch it and it dies and everything turns dark. This is his depression in his mind. He then runs towards the darkness because as it says in the lyrics 'I threw myself with trust in me but why am I being hurt', which means that he trust himself so he follows what his brain shows him, even though it is leading him deeper into depression. There is an image that shows him walking through a black hole into the black. Then when he is in the darkness, he is shown to clutch his head, then he slowly fades into a dark outline. Then a montage of white silhouette on a black background, this is him giving into the depression. The chorus starts now, which begins with 'Ahh' then the words 'My head hurts'. The second half of the chorus how's him falling, defeated by the depression.
Design specialism The first 6 weeks we play around and learn new things, then the other 6 weeks we specialise the project. It is like creative play, so we can play around and find new things that we like and don’t like. Weeks 1 & 2 - Digital marketing and social media campaigns. Week 3 & 4 - Motion and animation- working with Alex, doing motion stuff. Week 5 & 6- Web design- design for digital screens, theory about it, looking at examples, activities. Week 7-12 - Self-directed specialised production. We pick one area and specialise in it. Choose something that you haven’t done very much but want to do more for. Personal project (50%) Final digital deliverables and documentation process. We have to have a personal blog, where we log what we learnt in the first 6 weeks. End of semester draw a final report of a maximum of 500 words. Presentation (50%) A presentation outlining your experience in the first...
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