I wrote out all the words said in the chorus, so I would know exactly what I wanted to put on screen at that point. I then chose some fonts from DaFont that I used for these words. I wanted all the texts to be quite rushed looking.
Originally for the scenery of the piece I wanted it to be similar to the river in York, this is because it had the exact type of view that I wanted, it has a path to run on, grass, trees and a river. However, since I am currently in Newcastle, it is very difficult to find reference images to base my drawings off of. I was on a jog around the area that I live in, and found a forest I didn't realise was there 😂 and realised that it was also the perfect scenery, so I took lots of photos of it for my reference images. I then made them images into contact sheets.
My final idea is to create a social media campaign which will get people to go hiking, so there would be one day where people would compete to see who would get the most steps in a day. The top three people would get various prizes. This would get people out because it would get them to do more steps and be more active in turn. I made a mock-up poster of what it would potentially look like. I used a stock image for the base image in the poster, however I would change this to be a photo I took. I called it 'Step into the future' because I liked the pun and thought that it showed the initiative quite well. If I were to actually create this I would also add more text onto the poster to explain the challenge, I would also create some filters for social media.
What is social media marketing? You have to set a goal for your marketing campaign. One thing is brand awareness, this makes people know the thing that you have created. Engagement allows you to get feedback and a customer base. Sales, in the long run you want to create a bigger customer base. Different platforms. Tailor it for the different platforms, Facebook is unprofessional and friends, personal. LinkedIn is professional, impersonal, job. Twitter is for brand and celebrity engagement, games, challenges, simple, public interactment. Snapchat is temporary, filters are interactment. Instagram is about engagement, tutorials, etc. YouTube is for creating a fanbase, monetary gain, is an in-between social media, has to be used in conjunction with other ones. Context images> text interactive/links videos are shareable. Link to specific site and specific area, make sure it’s not too wide of a range. Create it to be specified so people know exactly what you want f...
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