I wrote out all the words said in the chorus, so I would know exactly what I wanted to put on screen at that point. I then chose some fonts from DaFont that I used for these words. I wanted all the texts to be quite rushed looking.
What is social media marketing? You have to set a goal for your marketing campaign. One thing is brand awareness, this makes people know the thing that you have created. Engagement allows you to get feedback and a customer base. Sales, in the long run you want to create a bigger customer base. Different platforms. Tailor it for the different platforms, Facebook is unprofessional and friends, personal. LinkedIn is professional, impersonal, job. Twitter is for brand and celebrity engagement, games, challenges, simple, public interactment. Snapchat is temporary, filters are interactment. Instagram is about engagement, tutorials, etc. YouTube is for creating a fanbase, monetary gain, is an in-between social media, has to be used in conjunction with other ones. Context images> text interactive/links videos are shareable. Link to specific site and specific area, make sure it’s not too wide of a range. Create it to be specified so people know exactly what you want f...
Design specialism The first 6 weeks we play around and learn new things, then the other 6 weeks we specialise the project. It is like creative play, so we can play around and find new things that we like and don’t like. Weeks 1 & 2 - Digital marketing and social media campaigns. Week 3 & 4 - Motion and animation- working with Alex, doing motion stuff. Week 5 & 6- Web design- design for digital screens, theory about it, looking at examples, activities. Week 7-12 - Self-directed specialised production. We pick one area and specialise in it. Choose something that you haven’t done very much but want to do more for. Personal project (50%) Final digital deliverables and documentation process. We have to have a personal blog, where we log what we learnt in the first 6 weeks. End of semester draw a final report of a maximum of 500 words. Presentation (50%) A presentation outlining your experience in the first...
I decided that to add motion to the original scenery, I am going to have some butterflies flying around the trees. Then when the scenery turns dark they will go red, and disappear. I started by looking into butterflies, I chose for the butterfly that I am using is going to be a blue morpho, this is because they are very distinctive and look surreal which is the effect I want to have in the sunny scenery. I began by drawing a general shape of a blue morpho, I did this using the symmetry tool. I then coloured it by looking at a reference image. I then wanted to create a dark version that I would switch for the dark version, when the person runs past. I did this by duplicating the butterfly, then changing the hue and saturation to make it red.
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